KI-generiertAI-generatedWhat does ChatGPT say about your company?How IR-Monitor makes AI visibility measurable for investor relations
More and more investors, analysts and financial journalists are using AI systems such as ChatGPT, Gemini, Claude and Perplexity for research. They ask about revenue figures, ESG metrics, dividends or corporate strategies and receive answers within seconds.
Yet very few companies know what information is actually being presented. Even fewer know which sources these answers are based on.
This is exactly where a new field of action is emerging for investor relations and corporate communications: AI visibility.
AI visibility: a new dimension of financial communications
As generative AI becomes more widespread, the way information is sourced in capital markets is fundamentally changing.
Today, there is often another layer between a company and its investors: AI. It determines which information is found, which sources are consulted and how content is summarised.
This raises important questions:
- What information about my company can AI find?
- Does it rely on official corporate sources or third-party providers?
- How accurately are key metrics presented?
- How visible is my company within AI systems?
AI visibility describes exactly this: the visibility and perception of a company within modern AI systems.
IR-Monitor: seeing your company through the eyes of AI
While companies have measured their visibility in search engines for years, there has never been an equivalent way to understand how they appear in the world of generative AI.
IR-Monitor, developed by our partner MULTIVISIO, closes this gap. The platform analyses how companies are perceived by AI systems and what responses are generated to typical investor relations and financial communications queries.
Among other things, the platform evaluates:
- sources used by AI systems
- visibility across different AI models
- accuracy of corporate information
- reliance on corporate versus third-party sources
- potential risks arising from misinterpretations
For the first time, companies gain transparency into how their information appears in an AI-driven information landscape.
Why data sovereignty is becoming increasingly important
For investor relations teams, this is not only about visibility. It is also about control. When AI systems cannot clearly identify or interpret corporate information, they turn to alternative sources such as financial portals, media reports and other publicly available information.
The consequence is that companies may lose influence over which information investors and analysts encounter first.
Analysing AI visibility helps organisations identify and understand these risks at an early stage.
From analysis to optimisation
The insights generated by IR-Monitor are often the starting point for further action.
AI visibility is closely linked to the quality of digital financial communications. Structured content, consistent terminology and clearly accessible information make it easier for AI systems to interpret corporate data accurately.
As a provider of reporting platforms and digital reporting solutions, mms solutions has been focused for many years on the structured delivery of financial, ESG and corporate information. Insights from AI visibility analyses provide valuable guidance for the future development of reporting processes and information architectures.
AI visibility is becoming part of modern investor relations
Today, the question is no longer whether AI systems use information about your company.
The real question is which information they use and how that information is presented.
With IR-Monitor, companies now have a tool that enables them to systematically analyse and better understand this new form of visibility.
Conclusion
Generative AI is transforming the way information is discovered and processed. As a result, companies are facing an additional layer of digital visibility.
AI visibility helps organisations understand how they appear in ChatGPT, Gemini, Claude and other AI systems. IR-Monitor makes this perception measurable and creates transparency around sources, visibility and the representation of corporate information.
For investor relations professionals, this creates an opportunity to actively monitor how their company is perceived by AI systems and to establish the foundations for future-ready financial communications.
Run an AI visibility check
Would you like to know what information AI systems provide about your company and which sources they rely on?
Would you like to see how you compare with other companies or competitors in the AI landscape?
Visit the IR-Monitor website to run an AI visibility check and analyse how your company is perceived by modern AI systems. The results provide valuable insights for investor relations, corporate communications and digital reporting.