Digital Reporting: More than a PDF on the web – focusing on content, structure and usability
The main challenge for companies is not producing annual reports, but designing them digitally in a way that maximizes value for readers through content, structure, and visualization. A report should not just be available online; it should be presented in a way that is understandable, accessible, and intuitive for different use cases. Digital reporting often fails not because of technology, but because of assumptions about content, structure, and usage that shape the report.
Clearly define what “digital” means
Digital reporting goes far beyond a PDF download. Content needs to be designed for browsers and various usage scenarios — and the digital version should set the priorities, not merely be a technical implementation. Without a clear definition, inconsistent expectations arise between communications, investor relations, and technology, negatively impacting structure and clarity.
Digital-First as a priority
Many annual reports are still PDF-driven, with digital versions created only afterwards. Digital-first means planning content and structure from the start for the digital channel, with PDFs or print versions derived afterward. Reports created the other way around risk making online content hard to access, confusing, and offering little real value to readers.
Focus on user scenarios
A digital report should reflect actual usage: Who reads what, in which context, and for what purpose? Readers need overviews, in-depth information, comparison options, and download capabilities. Value is created through flexible usage rather than linear storytelling — users decide how to consume content and which details to explore.
Consistently prepare content, structure and visualization
Key messages must be immediately visible, with details available where needed. Text should be concise, clear, and scannable; regulatory depth should only appear where relevant. Figures and visuals must be explanatory, understandable, mobile-friendly, and consistent. This makes trends comprehensible and ensures reports remain meaningful over time. A well-thought-out information architecture ensures readers can quickly find content without searching. This includes a modular structure, clear hierarchies, summaries, navigation instead of chapter thinking, and support tools such as FAQs or interactive elements. This structure improves information access, enhances usability, and turns the report into a genuine digital asset.
Multi-channel strategy and technology as quality factors
Digital reports often exist in multiple formats: PDF, online version, or structured data. Treating these channels separately leads to redundant processes and inconsistent content. Technology is crucial: performance, mobile usability, accessibility, and AI readability ensure quality and impact. Only by considering channels and technology together can digital reporting be effectively implemented. The key question remains: Is your report truly designed digitally — or just an additional output?
Where does your report currently stand — or where will it be in the future? We are happy to exchange ideas.
Questions? Speak with Olivier Neidhart.
Questions? Speak with Daniel Schön.